Press>
PromOat in the press...
Biovelop and PromOat™ in the press
Body Fit Magazine, July, 2011
New Hope 360, PromOat wins beverage ingredient award, 12 April, 2011
http://newhope360.com/news/promoat-wins-beverage-ingredient-award
Beverage Innovation Functional Drinks Awards, PromOat wins Best natural ingredient for functional drinks
http://www.foodbev.com/news/beverage-innovation-functionaldrinks-awa
The Weekly News, M&S Launch Super Juice, 5 March, 2011
Functional Drinks, Is it Superman, No its Super Juice, 9 Feb 2011
http://www.foodbev.com/innovations/marks-spencer-launches-cholesterol-lowering-super-juice
Talking Retail, Marks & Spencer launches new cholesterol lowering super juice, 31 Jan 2011
Functional Ingredients, PromOat takes on plant sterols and stanols in cholesterol space, January 2011
Dairy Food, Formulating with Fiber: Know your options, January 2011
Food and Drink International, Biovelop's PromOat scores big hit at HiE, December 7, 2010
Functional Ingredients, PromOat takes on plant sterols and stanols in cholesterol space, December 14, 2010
Prepared Foods,Oat based Beta Glucan Launch, December 2010, page 12
http://digital.bnpmedia.com/publication/?i=54232
Nutrition Industry Executive, Biovelop Releases PromOat, November 2010
http://digitaledition.qwinc.com/publication/?i=51008
Food Navigator, Dispatches from HiE 2010, Video Interview
http://www.foodnavigator.com/Science-Nutrition/Overcoming-poor-perceptions-of-oat-beta-glucans
Food & Beverage International, 18 November, 2010
Reporting From HiE in Madrid: "In the new business area of the show, Biovelop’s PromOat beta glucan, which can be used in beverages, mayonnaises, dips, baked goods, meat products and sauces among other applications, was a big hit. Easy to incorporate into beverages, where it can impart 0.75g of beta gluten at a 1% addition in a 250ml beverage without any negative impact on the organoleptic properties of the product, PromOat taps into the growing awareness of oats, as seen by porridge hitting menus in Starbucks and McDonald’s."
http://www.foodbev.com/opinion/new-concepts-at-health-ingredients-europe
Nutraceuticals Business and Technology, Biovelop AB Launches PromOat Oat Beta Glucan, Nov-Dec 2010
Dairy Innovation, A view on dairy and functional ingredients market, Oct-Nov 2010
Functional Drinks, Oat potential unveiled, 20th Oct, 2010 (PDF Page 1, Page 2)
Food Product Design, 15 Oct, 2010
http://www.foodproductdesign.com/news/2010/10/oat-based-soluble-fiber-with-beta-glucan.aspx
Natural Products Business Insider, 8 Oct, 2010
http://www.naturalproductsinsider.com/news/2010/10/biovelop-ab-promoat-oat-beta-gluten.aspx
National Centre for Food Manufacturing, 8 Oct, 2010
http://www.ncfm.tv/news/swedish-firm-launches-functional-beta-glucan-ingredient/
NutraIngredients, 23 Sept, 2010
http://www.nutraingredients.com/Industry/Swedish-firm-launches-functional-beta-glucan-ingredient
Food Processing, 22 Sept, 2010
http://www.fponthenet.net/article.aspx?ArticleID=36811&SectionID=0
Food Ingredients First, 28 Sept, 2010
Nutraceuticals World, 27 Sept, 2010
http://www.nutraceuticalsworld.com/contents/view/29428
Food Trends 360, 29 Sept, 2010
NPI Centre Online, 29 Sept, 2010
http://www.npicenter.com/article/NewProducts/Biovelop-Launches-Novel-Oat-Beta-Glucan-Product-.aspx

Power your food and drink products with the healthiest part of the oat. Oat soluble fibre – beta glucan
Helps lower cholesterol Slows down sugar release Prebiotic digestive health Fat reducer and emulsifier Satiety and feeling of fullness
Beverages, Mayonnaise, Dips, Dressings, Sauces, Spreads, Baked Goods, Ready Meals, Meal replacements, Supplements
Biovelop International AB, Älvåsvägen 1,
610 20 Kimstad,
Sweden
Tel: +46 42 341230
promoat@biovelop.com